BAEWATCH: Flowerovlove
In Hypebae's latest instalment of BAEwatch, I spoke to the 18-year-old artist about her career journey and relationship with her fans.
Rising star flowerovlove is in her single era. Musically speaking, of course. The 18-year-old artist has been making music since she was just 15 years old, and in the last few years, she’s garnered a cult following of fans both inside and outside of the industry. From featuring in campaigns with Maison Kitsune to being papped on the streets of Paris during Fashion Week, her multidisciplinary skill set is one that separates her from her peers and already, she’s a firm favorite amongst the fashion crowd.
With a clear vision of who she is and who she wants to be, fashion has become a core way for flowerovlove to not only express herself but also to connect with her fans – something that’s manifested through multiple thrifting sessions in London and Los Angeles. “A lot of my fans are my age. They’re like my friends. They’re into the things that I’m into,” she tells Hypebae.
”I love attention, but I don’t want every single thing to be about me, sometimes it has to be something that we can share. So we thought about opening a store and came up with the idea of me styling people,” the artist continues. Speaking about the rising costs of thrifting, she explains, “I don’t even call it thrifting anymore – it’s way more expensive [now]. Thrifting in London has completely changed and I just wanted to make sure that things are affordable [for my fans.]“
Ahead of the release of her brand new single, we caught up with flowerovlove at the Sage Flowers studio in London to chat about her career journey and unique relationship with her blossoming fanbase.
Scroll down to read the full interview.
PRODUCER: NAVI AHLUWALIA
PHOTOGRAPHER: ROMANY FRANCESCA
STYLIST: SHEREEN CLAIRESSA
LOCATION: SAGE FLOWERS STUDIO
WRITER: NAVI AHLUWALIA
For the full piece, head to: https://hypebae.com/2023/9/flowerovlove-single-release-photoshoot-baewatch-interview
