BAFTA approached us to create a campaign for their Guru event - aimed at young creatives who wanted to get into the TV, Film or Gaming industries.
As oppose to the usual shenanigans that most folk have to go through to get themselves in the door at these places, this seemed like a far easier way.
So, we created a campaign that juxtaposed all the predictable nonsense with the simpler route of going along to BAFTA Guru.
This included print, online film, and a special build coffee shop in East London.
