Nowadays, I'm an enthusiastic creative director.
But I didn't start out in Adland, mind.
Originally, I moved to London to work for Vice, and after a couple of years writing for them and a bunch of other magazines, I made the leap into this lark.
I started out at TBWA London and went on to create work for Nissan, Adidas, Aquafresh, Game, Four Seasons and Advertising Association.
After that, I worked with the fine people a Creature London creating campaigns for Carling, Tetley, Gatwick, BAFTA, Ryvita, Cosmopolitan and Bahlsen, to name a few.
From 2016 to 2019, I freelanced at some of Londons best agencies - Wieden and Kennedy, Ogilvy, 101, KK Outlet, FCB Inferno...
I helped out on pitches, launched global campaigns, and created work across media channels.
I was then at Stink Studios for over years working as a creative director, sharping my grasp of different digital platforms and experiences - as well as winning lots of pitches for the likes of Meta, Spotify, Tate, Treatwell, Otta, and Ocado and creating award-winning work.
What I love about freelance is the opportunity to meet and collaborate with new people to make great work.
If you need another pair of hands to muck in on a project, big or small, I'd love to hear from you.
Projects
- Sport ReliefI was brought into Comic Relief for six months to help them out with their Sport Relief 2018 campaign. Oddly, they had a line and an art direction already, so I worked within these parameters to create them a campaign that worked across multiple touchpoints. 360 / cross channel / whatever you call it.
- BAFTA GuruBAFTA approached us to create a campaign for their Guru event - aimed at young creatives who wanted to get into the TV, Film or Gaming industries. As oppose to the usual shenanigans that most folk have to go through to get themselves in the door at these places, this seemed like a far easier way. So, we created a campaign that juxtaposed all the predictable nonsense with the simpler route of going along to BAFTA Guru. This included print, online film, and a special build coffee shop in East Lo
Skills
- Copywriting
- Brand Strategy
- Art Direction
- Ad Copywriting
- Advertising
- Brand Storytelling
- Brand Tone