Bagel Nash

Bagel Nash wants to get its artisan bagels from the bakery to the supermarket shelf. To do that it needed a strategy, a brand and some stand-out packaging. It asked us for a brand that was creative, crafted and superior and would knock New York Bagels back to Rotherham (their real point of origin!) Bagel Nash wanted its creative brand essence, “Make everyday better days”, to be felt throughout the initiative.