Bailey's Chocolat Luxe

Bailey's wanted a statement TV and print advertising campaign to launch their new product 'Bailey's Chocolat Luxe'. We started off with a 60 second TV advert shot by Johnny Hardstaff, and featuring music by Apparat. The spot aimed to bring to life the sensual, sensory nature of the drink creating a purley emotional connection.
The print campaign followed, which aimed to show the new bottle using the language of chocolate advertising. It was shot by Dan Tobin Smith, and covered print, outdoor, and even special build billboards.
This campaign has proved to be one of Diageo's most successful product launches to date.

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    101 London

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    Creative Director
    Marketing Consultant
    Digital Account Director