BAILEYS - WOMEN'S PRIZE FOR FICTION

Concept. Art Direction. Baileys Plot Twist It starts with a stunt. Just imagine walking into Waterstones, and all of the male authors have the spines turned around, showing only the female names. The store is the colour of Baileys. Why? Female to male ratio. No right, no wrong. Just a way of highlighting the lack of awarded women writers. Let’s celebrate women’s literary talent by applying the #BaileysPlotTwist to everything we do. Client Feedback “It’s incredibly, fun, playful and engaging. We love the twist the spines idea - a fantastic PR’able and engaging stunt. Especially how it questions the status quo to generate a conversation.“