I was born in Adelaide.
When I was 14 I visited the USA.
I only took photos of advertising.
It was the most brilliant thing I had seen.
I was destined to work in an industry I had then never heard of!
Always ready to flex my brain with brilliant creative thinking.
I love ideas.
I love the start of a brief as the first ideas appear and then start to grow, twisting and combining to create something new.
I love using strategy and insights to form ideas which work through fully integrated campaigns.
I am an award-winning conceptual creative with 12 years of advertising and digital experience. I promote creativity throughout departments and encourage conversation instead of email.
From quick banners to long lead-time campaigns. I have developed advertising and websites for Tampax, Pantene and Ericsson, among others, and led and nurtured up to five creative teams.
As chair of the Parents’ Association, I reimagined the annual events to break all records, from an average of around £20,000 per annum to £44,000 in 2017.
Projects
- PAPERCHASEConcept. August is key spending time for parents, and don’t I know it! When the end of summer hits, so does boredom. It's when parents run out of ideas. When kids start getting antsy. When you’re scrambling to find something, anything to entertain them with. With a playground of endless summer fun, Paperchase ensures you’re never without something fun to do.
- BAILEYS - WOMEN'S PRIZE FOR FICTIONConcept. Art Direction. Baileys Plot Twist It starts with a stunt. Just imagine walking into Waterstones, and all of the male authors have the spines turned around, showing only the female names. The store is the colour of Baileys. Why? Female to male ratio. No right, no wrong. Just a way of highlighting the lack of awarded women writers. Let’s celebrate women’s literary talent by applying the #BaileysPlotTwist to everything we do. Client Feedback “It’s incredibly, fun, playful and engag
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Projects credited in
- You've Taught the ToughestComing out of lockdown, the Department of Education was faced with its most challenging recruitment drive ever. Many parents who may once have considered a career in teaching, were going to be running miles in the opposite direction, having experienced the ultimate baptism of fire. Cheers Covid. But what parents often forget is that there really is no tougher child to teach than their own. This print campaign uses caustic humour to remind them that although home-schooling was immensely hard, t
- M&C Saatchi Open House - WinnersIn a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week. This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan. The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
Work history
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CreativeCreature London
- London, United KingdomFreelance
Concepting advertising campaigns
ACDDigitas
- London, United KingdomFull Time
Skills
- Advertising
- Digital Design
- Web Designer
- Adobe
- Strategic Thinking