You've Taught the Toughest

Coming out of lockdown, the Department of Education was faced with its most challenging recruitment drive ever. Many parents who may once have considered a career in teaching, were going to be running miles in the opposite direction, having experienced the ultimate baptism of fire. Cheers Covid. But what parents often forget is that there really is no tougher child to teach than their own. This print campaign uses caustic humour to remind them that although home-schooling was immensely hard, they discovered reserves of resilience and creativity to make it work. ‘You’ve Taught the Toughest’ emphasises that once you’ve home-schooled your own child, it’s plain sailing from here.