I'm an award-winning senior copywriter with over 15 years’ experience of multi-media strategic thinking. From my very first placement brief for colostomy bags, to a film for a $400,000 supercar, I've loved the variety of work that has come my way. I'm experienced working across all media, with campaigns that have spread into some pretty unconventional territories – such as art exhibitions and mind control.
Outside ad land you'll find me ferreting through boot sales, geeking out over advanced driving and thrashing about on the drums.
Hear me talk and I might sound like a Londoner, but my blood comes from both the Scottish Highlands and the valleys of South Wales.
http://www.rebeccagall.work/ Pamper password: Boom
Projects
- We Speak BabySwiss brand Medela was branching out into baby feeding products, building on a heritage of 60 years as the world leader in infant feeding and breast pumps. Our insight was that babies are desperate to communicate with the world, but parents are often at a loss as to how to understand them. ‘We Speak Baby’ playfully exaggerates Medela’s baby knowledge, and gives the brand real personality as they ‘translate’ babies’ thoughts.
- Visualise the ThreatHow do you show what a virus looks like? (Not that virus…) My fully integrated global campaign for online security company MessageLabs brought viruses and other online threats to life. Digital artist Alex Dragulescu's visualisations were truly authentic as they used virus source code. The plan was for the artwork to be owned by MessageLabs, but borrowed by the media. The campaign generated a huge buzz across media companies and beyond; one publication even asked if they could run the ads for f
- You've Taught the ToughestComing out of lockdown, the Department of Education was faced with its most challenging recruitment drive ever. Many parents who may once have considered a career in teaching, were going to be running miles in the opposite direction, having experienced the ultimate baptism of fire. Cheers Covid. But what parents often forget is that there really is no tougher child to teach than their own. This print campaign uses caustic humour to remind them that although home-schooling was immensely hard, t
Work history
Senior writerDigitas
- London, United KingdomFreelance
AnonCV, CyberSource, Crocs, Under Armour, JBL, Nivea, EE, Voltaren
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Senior CopywriterSaatchi & Saatchi
- London, United KingdomFreelance
Pampers, OralB
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Skills
- Copywriting
- Copy
- Creative Concepting
- Social Media
- Guerilla Marketing
- Art Direction
- Ambient Campaigns
- Automotive
- Technology
- Brand Tone