We Speak Baby

Swiss brand Medela was branching out into baby feeding products, building on a heritage of 60 years as the world leader in infant feeding and breast pumps. Our insight was that babies are desperate to communicate with the world, but parents are often at a loss as to how to understand them. ‘We Speak Baby’ playfully exaggerates Medela’s baby knowledge, and gives the brand real personality as they ‘translate’ babies’ thoughts.