Visualise the Threat

How do you show what a virus looks like? (Not that virus…) My fully integrated global campaign for online security company MessageLabs brought viruses and other online threats to life. Digital artist Alex Dragulescu's visualisations were truly authentic as they used virus source code. The plan was for the artwork to be owned by MessageLabs, but borrowed by the media. The campaign generated a huge buzz across media companies and beyond; one publication even asked if they could run the ads for free. Postal stamps were created in Germany and IT teachers were clamouring for posters for their classrooms. The campaign won a Gold DMA award.