In a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week.
This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan.
The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
Out of 70 competitors, we emerged the winners.