A versatile thinker that strategises and creates content for written or creative communications, connecting the dots between cultures, industries, people and organisations. Proficient in work that requires insightful data analysis, strong writing skills and an eye for design/branding.
Interested in strategy concerning communications, branding and content.
Projects
- Fat Annies vegan re-brandConducted freelance marketing work for a street food vendor based in Leeds with colleagues I had met at Lancaster University. Helped facilitate a vegan rebrand through improving branding and focusing on communicating the transition. -analysis of their website and social media content -producing social media content to engage their following more effectively -connecting with foodie influencers to promote the Fat Annies brand through their respective socials. -new branding proposals; ie logo, men
Projects credited in
- M&C Saatchi Open House - WinnersIn a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week. This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan. The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
Work history
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Senior Marketing and Comms. execAssemble Media Group
London, United KingdomFull Time
Assemble Media Group is an independent B2B publishing and events business, producing intelligence, educative material and networking opportunities for professionals and companies striving to impact the built environment. I work on marketing, communications and design.
Contributions include:
-brand architecture, campaign, communications, marketing, subscription and lead generation strategies
-art direction; graphic design and content production (e.g magazine covers, website design, digital ads, Animoto videos, media packs, event collateral and data visualisation).
-copy support; writing Assemble's website articles, newsletters, reports and social media content across multiple brands
-admin and content management on brand websites/event management systems
Skills
- Creative
- Copywriting
- Communication
- Adobe Software
Education
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Bsc (Hons) Marketing and DesignLancaster University
- Lancaster, United Kingdom
Modules:
Consumer Behaviour
Advanced Consumer Behaviour
Marketing Research
Marketing Simulation
Brand Strategy
Strategic Marketing
Routes to Market
Global Marketing Management
Advertising
Design Visualisation
Design Management
Design Research Consultancy Project (with The Larder in Preston)
Innovation and Design
Notable courseworks: Consultancy work, creative brief, Markstrat, SPSS, Adobe software
Activities/Societies: 19-20 Grizedale college 'A' football team VC, advertising society, 18-19 Grizedale college fresher rep, blog post for LUMS marketing department, LICA Ambassador.
Awards
M&C Saatchi Open House winnerM&C Saatchi
Programme started with an 8 week course on the ad industry with homework tasks throughout, before having the chance to apply for the pitching task in which 70 people were selected. See credited projects for more info.