About me

Check out my portfolio here: https://kinjalinafrica.wixsite.com/kinjalportfolio I'm an aspiring Copywriter, Creative Writer, and fan of Big Ideas. Currently doing an MA in Creative Writing and looking for an Art Director to partner with.

QuestionsProjectsExperienceTeam

• I have a brand new portfolio: kinjalinafrica.wixsite.com/kinjalportfolio. Would love some book crits and info re: placement opportunities.
• Could anyone please tell me about the MA Advertising course at UAL / London College of Communication? Thank you!!
• Is an MA Advertising degree worth it? Thank you!

Projects

• 'Convince me to get a third nostril.'This was the creative task set for BBH Barn. I was invited to an assessment day by Tony Cullingham off the back of this. Plus, it was a really fun, off-kilter brief to try answer!
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  M&C Saatchi Open House - WinnersIn a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week. This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan. The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
• UBUNTU: The University of St Andrews African and Caribbean Society Showcase.These are graphics I created for UBUNTU as the Head of Media and Publicity. I utilised Xara Designer Pro, and photos taken by our Photography team (@Abby Harding). I used dark background colours in order to evoke a feel of sleekness, and luxury, as befitting a fashion show. In addition, I chose the theme 'Confluence' for the showcase, which is evoked in the graphic through the mirror images, and the intersection of lines in the second image.

Work history

Barn CreativeBartle Bogle Hegarty
Nov 2022London, United KingdomFull Time
Creative InternM&C Saatchi
Mar 2022 - Mar 2022London, United KingdomInternship

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Skills

• Social Media Marketing
• Public Speaking
• Leadership
• Creative Writing
• Corelpainter

Education

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Master of ArtsUniversity of East Anglia
Aug 2021Norwich, United Kingdom
I am currently studying for an MA in Creative Writing: Prose Fiction.
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Master of ArtsUniversity of St Andrews
Sep 2016 - Jun 2020Saint Andrews, St Andrews, United Kingdom
I studied MA (Hons) English and Management and graduated with First Class Honours. For my 2nd Year 'Enterprise and Creativity' module, I created a marketing plan and executed it on socials for a business started by our team - The St Andrews Smoothie Co. In Third and Fourth Year, my Management modules included 'Advertising and Marketing Communications' and 'International Marketing' - both of which equipped me with the business acumen required to succeed in the industry. Moreover, my English modules all honed my writing skills and pushed my creative spirit!

Awards

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Deans' ListUniversity of St Andrews
I received the Deans' List award for three years: 2016-17, 2018-19, 2019-20.
Winners - M&C Saatchi Open HouseM&C Saatchi

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