Kinjal Sheth
Available

Kinjal Sheth

Graduate - MA (Hons) English and Management | Advertising EnthusiastUnited Kingdom
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Kinjal Sheth
Available

Kinjal Sheth

Graduate - MA (Hons) English and Management | Advertising EnthusiastUnited Kingdom
About me
I recently graduated from the University of St Andrews, with an MA in English and Management. The skills my degree and extra-curricular engagements have cultivated include the ability to write for various audiences, critical thinking and reasoning, as well as a strong penchant for content creation and strategy. I have been honing this skillset through Google's 'Fundamentals of Digital Marketing' course, as well as through the Havas and M&C Saatchi 'Open House' programmes, whilst also writing short stories and articles for publication on my blog: Splashed Canvas. Recently, a short story I wrote was published on the Kenyan platform - The Finite Jest (https://www.thefinitejest.com/fiction/housewarming).
Projects
  • M&C Saatchi Open House - Winners
    M&C Saatchi Open House - WinnersIn a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week. This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan. The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
  • UBUNTU: The University of St Andrews African and Caribbean Society Showcase.
    UBUNTU: The University of St Andrews African and Caribbean Society Showcase.These are graphics I created for UBUNTU as the Head of Media and Publicity. I utilised Xara Designer Pro, and photos taken by our Photography team (@Abby Harding). I used dark background colours in order to evoke a feel of sleekness, and luxury, as befitting a fashion show. In addition, I chose the theme 'Confluence' for the showcase, which is evoked in the graphic through the mirror images, and the intersection of lines in the second image.
Work history
    DDA Ltd logo
    DDA Ltd logo
    Digital Marketing InternDDA Ltd
     - London, United KingdomInternship
    In this month-long internship, I wrote copy for several films, as well as for the leading independent film awards organisation in the United Kingdom. I also engaged in influencer management, from inviting influencers to film premieres to suggesting relevant influencers for movie promotions. This resulted in a successful influencer Instagram campaign for a YA film. I implemented a novel method through which influencer statistics could be added to the databases, thereby streamlining the otherwise lengthy process.
    Q
    Q
    Digital Marketing InternQube Digital
     - Nairobi, KenyaInternship
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Skills
  • Social Media Marketing
  • Public Speaking
  • Leadership
  • Creative Writing
  • Corelpainter
Education
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    Master of ArtsUniversity of East Anglia
    Norwich, United Kingdom
    I am currently studying for an MA in Creative Writing: Prose Fiction.
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    Master of ArtsUniversity of St Andrews
     - Saint Andrews, St Andrews, United Kingdom
    I studied MA (Hons) English and Management and graduated with First Class Honours. For my 2nd Year 'Enterprise and Creativity' module, I created a marketing plan and executed it on socials for a business started by our team - The St Andrews Smoothie Co. In Third and Fourth Year, my Management modules included 'Advertising and Marketing Communications' and 'International Marketing' - both of which equipped me with the business acumen required to succeed in the industry. Moreover, my English modules all honed my writing skills and pushed my creative spirit!
Awards
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    Deans' ListUniversity of St Andrews
    I received the Deans' List award for three years: 2016-17, 2018-19, 2019-20.
    M&C Saatchi logo
    M&C Saatchi logo
    Winners - M&C Saatchi Open HouseM&C Saatchi
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