About me

Junior copywriter, previously on the BBH Barn programme My portfolio is available at https://www.kinjandgus.com/

PostsProjectsExperienceTeam

• I have a brand new portfolio: kinjalinafrica.wixsite.com/kinjalportfolio. Would love some book crits and info re: placement opportunities.
• Could anyone please tell me about the MA Advertising course at UAL / London College of Communication? Thank you!!
• Is an MA Advertising degree worth it? Thank you!

Projects

• 'Convince me to get a third nostril.'This was the creative task set for BBH Barn. I was invited to an assessment day by Tony Cullingham off the back of this. Plus, it was a really fun, off-kilter brief to try answer!
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  M&C Saatchi Open House - WinnersIn a team of seven, we ideated a campaign pitch for the telecommunications company, O2, within a week. This included strategy and insights, the big idea, mocked-up deliverables such as a TVC script, Snapchat/ Instagram stories, an execution timeline, and a media plan. The pitch was presented to and judged by executives from M&C Saatchi, including the CEO and Managing Director of M&C Saatchi Sport and Entertainment. It was also judged by O2's Head of Brand and Consumer Marketing Communications.
• UBUNTU: The University of St Andrews African and Caribbean Society Showcase.These are graphics I created for UBUNTU as the Head of Media and Publicity. I utilised Xara Designer Pro, and photos taken by our Photography team (@Abby Harding). I used dark background colours in order to evoke a feel of sleekness, and luxury, as befitting a fashion show. In addition, I chose the theme 'Confluence' for the showcase, which is evoked in the graphic through the mirror images, and the intersection of lines in the second image.

Work history

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CopywriterOtherway
Aug 2023London, United KingdomFull Time
Barn CreativeBartle Bogle Hegarty
Nov 2022London, United KingdomFull Time

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Skills

• Social Media Marketing
• Public Speaking
• Leadership
• Creative Writing
• Corelpainter

Education

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Master of ArtsUniversity of East Anglia
Aug 2021Norwich, United Kingdom
I am currently studying for an MA in Creative Writing: Prose Fiction.
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Master of ArtsUniversity of St Andrews
Sep 2016 - Jun 2020Saint Andrews, St Andrews, United Kingdom
I studied MA (Hons) English and Management and graduated with First Class Honours. For my 2nd Year 'Enterprise and Creativity' module, I created a marketing plan and executed it on socials for a business started by our team - The St Andrews Smoothie Co. In Third and Fourth Year, my Management modules included 'Advertising and Marketing Communications' and 'International Marketing' - both of which equipped me with the business acumen required to succeed in the industry. Moreover, my English modules all honed my writing skills and pushed my creative spirit!

Awards

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Deans' ListUniversity of St Andrews
I received the Deans' List award for three years: 2016-17, 2018-19, 2019-20.
Winners - M&C Saatchi Open HouseM&C Saatchi

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