Balance Festival Magazine Vol. 3

A print publication inspiring readers to achieve the best versions of themselves, through powerful and inspirational food, fitness, wellness and emotional intelligence content. 150,000 copies were printed and distributed across key wellness hot spots throughout London – boutique fitness studios, gyms, healthy food cafes and Balance Festival. During a clever guerrilla marketing campaign, copies were handed out at numerous London underground stations to promote Balance Festival. This campaign created the perfect buzz on social media. I wore almost every hat throughout this project: Editor-in-Chief, Editor, Managing Editor, Journalist and Sole Writer. During this project I was responsible for: - Setting the tone and editorial vision. - Curating, structuring and planning all content. - Commissioning articles to contributors. - Developing the editorial through stories, angles and select sources. - Writing features, articles and conducting interviews. - Working closely with the designer to create layout and format.