I’m a creative and thought-leading freelance copywriter, content strategist and brand consultant who specialises in wellness and lifestyle.
I create powerful copywriting and head-to-toe content strategies for businesses that deserve to be heard and never forgotten.
Previously working alongside the likes of Dojo, Balance Festival, Nando’s and Lonely Planet, I have helped highly credited brands and start-ups deliver their visions from a single brainwave to the world.
Just like humans, brands must be listened to, nurtured and, most importantly, understood. It’s an important job – let me help you.
Projects
- Balance Festival - The Balance EditTo streamline and enhance our content marketing, I created The Balance Edit - a highly curated and editorially-led fortnightly wellness guide. This email marketing campaign enabled us to share our editorial content to its rightful audience, carve out our brand's identity and become the leading wellness voice within the sector. Within 6 months, we'd succesfully built an audience of 75,000 subscribers.
- Balance Festival Magazine Vol. 3A print publication inspiring readers to achieve the best versions of themselves, through powerful and inspirational food, fitness, wellness and emotional intelligence content. 150,000 copies were printed and distributed across key wellness hot spots throughout London – boutique fitness studios, gyms, healthy food cafes and Balance Festival. During a clever guerrilla marketing campaign, copies were handed out at numerous London underground stations to promote Balance Festival. This campaign
- Balance TV - Creator and DirectorOn noticing there was a gap in the wellness video content market, I came onboard at Balance Festival to create YouTube’s first all-encompassing wellness video channel, Balance TV. My mission was to create actionable and inspirational wellness content that viewers could optimise their own lives with. As most content creators know well, YouTube is the hardest nut to crack. However, I succeeded by creating an influencer-based video platform that had rapid growth. Since its launch back in 2018,
- Balance Festival Magazine Vol.2A print publication inspiring readers to achieve the best versions of themselves, through powerful and inspirational food, fitness, wellness and emotional intelligence content. 150,000 copies were printed and distributed across key wellness hot spots throughout London – boutique fitness studios, gyms, healthy food cafes and Balance Festival. During a clever guerrilla marketing campaign, copies were handed out at numerous London underground stations to promote Balance Festival. This campaign
- Nando's South African Art GalleryWorking alongside creative agency Adjust Your Set, I helped Nando's curate an interactive South African themed art gallery in their Soho restaurant. Our mission was to make art fun and accessible to a younger mainstream audience and to make a platform for rising artistic talent in London. My creative innovation, copywriting and live content programming were all vital during this process.
- Dojo App - Date Night SeriesAt Dojo I was the Lead Lifestyle, Food and Drink Editor. As 'Date Night' was by far the most popular category on the app, I decided to create an editorially-led series of date night guides which were published every week. Each highly curated guide included unusual and off-the-beaten-track destinations for lovers that became our users' date night bibles.
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Projects credited in
- DOJO ShowreelHave a look at our reel to get a feel for who Dojo is.2
Skills
- Copywriting
- Editorial Content
- Magazine Production
- Content Marketing
- Email Marketing
- Video Content
- Blogging
- Ad Copywriting
- Creative Copywriting
- Brand Development
Education
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2:1 BA (Hons) English LiteratureUniversity of Sussex
- Brighton, United Kingdom