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BALLANTINE’S LOUD BLUE

Using your instagrams to leave a musical impression. In a world where anybody can be a photographer using instagram, Loud Blue allowed them to be a musical genius too, making sounds as personal and unique as their photos.

Take photos. Make music. Loud Blue was an algorithm we builts in partnership with Reactify. It takes a photo’s metadata and creates identifiable scenes — a snowy landscape to trigger Drum and Bass, colour to determine scale, faces to add vocals and harmonies — from which it composes a 20 second music sample.
The original version of Loud Blue used hashtags to collect Instagram photos and share them back as music via Twitter (it took 14 seconds from the photo being posted to the sample being created). A second, more sophisticated version for local markets connected user via Facebook.

Project Tags

  • Music

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