- Ballantine's LAIBallantine’s L.A.I. Bringing individuality back to the strip search. Inverting the airport norm of processing travellers as mere numbers and stripping them of their identity, Ballantine’s LAI sought to remind travellers of the power of their creative side by helping them create a unique reflection of themselves. Essentially, LAI was a giant digital toy in dutyfree. It was a hell of a lot of fun to make, and the aesthetic and interactivity were fantastic. Created in collaboration with AllOfUs— th
- McLaren Formula 1Over 5 years we continually re-engineered McLaren’s online presence. Getting fans get closer to the team, the action, & the sponsors; by live streaming data straight from the cars and the pitwall onto McLaren.com Year on year we built upon the service, developing both the site and the Live dashboard. Becoming ever more visual and in places more literal to aid understanding in the complex sport.
- BALLANTINE’S LOUD BLUEUsing your instagrams to leave a musical impression. In a world where anybody can be a photographer using instagram, Loud Blue allowed them to be a musical genius too, making sounds as personal and unique as their photos. Take photos. Make music. Loud Blue was an algorithm we builts in partnership with Reactify. It takes a photo’s metadata and creates identifiable scenes — a snowy landscape to trigger Drum and Bass, colour to determine scale, faces to add vocals and harmonies — from which it composes a 20 second music sample. The original version of Loud Blue used hashtags to collect Instagram photos and share them back as music via Twitter (it took 14 seconds from the photo being posted to the sample being created). A second, more sophisticated version for local markets connected user via Facebook.
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- Creative Writing
- Art and Creative Direction