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McLaren Formula 1

Over 5 years we continually re-engineered McLaren’s online presence. Getting fans get closer to the team, the action, & the sponsors; by live streaming data straight from the cars and the pitwall onto

Year on year we built upon the service, developing both the site and the Live dashboard. Becoming ever more visual and in places more literal to aid understanding in the complex sport.

Project Tags

  • Formula 1

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