Ballantine's Lumen
The first internet connected Bottle. A Dynamic Content Label which becomes a reactive and smart communicational channel at the point of sale. A new world of product services without the need of any third-party element
The bottle configures a NEW COMMUNICATIONAL CHANNEL at the Point of Sale. The bottles can reproduce videos, can interact with the environment (using the microphone sensor) and also can connect with consumers (using social media feeds or the ibeacon/Bluetooth technology).
The bottle was design to:
- Impact/Entertain consumers at the point of sale, in On Trade scenarios.
- Impact/Inform consumers at the point of sale, in Off Trade scenarios.
The dynamism of Lumen is meant to facilitate markets to communicate with and to consumers in relevant way. And relevancy is meant to be built, as is in constant change. But is also about listening and understanding consumers, so any possible learning is vital for the healthy development of the platform. Lumen is all about content.