PostsProjectsExperienceTeam

Projects

• Ballantine's LumenThe first internet connected Bottle. A Dynamic Content Label which becomes a reactive and smart communicational channel at the point of sale. A new world of product services without the need of any third-party element

Work history

Global Brand Manager
Jul 2014London, United KingdomFull Time
My role as GBM has been focused in mainly three tasks: / Support the creation and constant improvement of the Strategic Innovation Pipeline, ensuring the right fit of the current project and the further development of the brand in the future. / Concept creation, product designed and development of the first Internet of Things project for the brand. A truly connected bottle that promises to change the way consumers relate with the brand and product in the last 3 feet. / Support the brand NPD Process, identifying opportunities for growth, concept creation and product global roll-out management, designing activation strategies able to be customized by local markets
Global Brand Manager
Jul 2014London, United KingdomFull Time
My role as GBM has been focused in mainly three tasks: / Support the creation and constant improvement of the Strategic Innovation Pipeline, ensuring the right fit of the current project and the further development of the brand in the future. / Concept creation, product designed and development of the first Internet of Things project for the brand. A truly connected bottle that promises to change the way consumers relate with the brand and product in the last 3 feet. / Support the brand NPD Process, identifying opportunities for growth, concept creation and product global roll-out management, designing activation strategies able to be customized by local markets

+ Show more

Skills

• Service Design
• Innovation Management
• Pipeline Development