Sebastián Halpern Álamos

Global Brand Manager

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  • LocationLondon, United Kingdom
  • AvailabilityCurrently available for full time and freelance jobs.

Skills

 

  • Service Design
  • Innovation Management
  • Pipeline Development

Work history

Currently

Global Brand Manager

Chivas Brothers Ltd

Jul 2014
  • London, UK
  • Full Time
  • My role as GBM has been focused in mainly three tasks: / Support the creation and constant improvement of the Strategic Innovation Pipeline, ensuring the right fit of the current project and the further development of the brand in the future. / Concept creation, product designed and development of the first Internet of Things project for the brand. A truly connected bottle that promises to change the way consumers relate with the brand and product in the last 3 feet. / Support the brand NPD Process, identifying opportunities for growth, concept creation and product global roll-out management, designing activation strategies able to be customized by local markets

Currently

Global Brand Manager

Chivas Brothers Ltd

Jul 2014
  • London, UK
  • Full Time
  • My role as GBM has been focused in mainly three tasks: / Support the creation and constant improvement of the Strategic Innovation Pipeline, ensuring the right fit of the current project and the further development of the brand in the future. / Concept creation, product designed and development of the first Internet of Things project for the brand. A truly connected bottle that promises to change the way consumers relate with the brand and product in the last 3 feet. / Support the brand NPD Process, identifying opportunities for growth, concept creation and product global roll-out management, designing activation strategies able to be customized by local markets

2014

Global Brand Manager

Chivas Brothers Ltd

Jan 2013 - Jun 2014
  • London, UK
  • Full Time
  • My role as IABM, has been a great experience to move further into strategy and planning for the biggest selling gin brand in the world. / Creation and design of the Global Social Media Strategy for the brand. The first digital strategy, which considered social media and the integration of all the content that the brand generate, in order to create a solid Glo-cal footprint. / Design of the ‘Discovery Campaign’, a comms campaign focused in the quality credentials of the brand, with the delivery of an Activation Toolkit that enabled markets to tailor their messages locally. / Partnership management in the framed of the Beefeater Alchemy Project ft. Bastille. A digital project which produced engaging content and a digital documentary, which broke some boundaries along the way, like the Avant premiere using Google hangout, from Google HQ in London, with more than 5K people connected simultaneously. More than 2MM views with 67% of engagement, becoming one of the most successful content campaigns in the history of the brand. / Creation of the ‘Mentoring Program’ as a key resource for the brand to build bridges with the trade environment. A set of assets in the shape of a fidelity program for the brand to connect with bartenders and bar owners.

2012

Brand Manager

Pernod Ricard Andes

Jul 2011 - Dec 2012
  • Santiago, Santiago Metropolitan Region, Chile
  • Full Time
  • I supported the Brand Manager for the Chilean market, focusing in 360º activations, designing localisation of global campaigns. Some of these projects are: / Launch Absolut Blank, a Masterbrand campaign based on the collaboration with artists from different disciplines. From digital to traditional media to a tailored BTL activation. / Launch of Absolut Facebook Fan Page in Chile, which after a year became the biggest brand Fan Page of South America and the biggest spirit fan page in the country. This platform is currently a vital platform for local amplification of the brand. / Launch of Absolut Elyx. Absolut’s first ultra-premium vodka. Second market to pilot the product to test pricing and positioning strategies to design final product and global campaign.

2011

AD Director

Universidad Diego Portales - School of Design

Jan 2009 - Jun 2011
  • Santiago, Santiago Metropolitan Region, Chile
  • Full Time
  • / Creation and production of Project bitMAP, a collaborative cross media project which involved coordination of TV, Digital and Social Media Content, plus a live photography contest with young creatives, in collaboration with multiple brands and platforms. / Management of the admission of new under-grads, strategy of promotion and definition of admission quota.