Atlanta Ballet’s 2020 Ballet Ball celebrated the culmination of three substantial milestones – 10 years of transformative leadership with President & CEO Arturo Jacobus, 40 years of annual fundraising galas, and 90 seasons as a professional dance company. The goal was to deliver a dignified and timeless design to honor the legacy of Atlanta Ballet without reading too traditional. A dedicated number mark was created to signify the 10, 40, and 90 years central to the evening’s festivities and act as a unifying element across all event collateral.