Projects
- The NutcrackerAtlanta Ballet attracts tens of thousands of audience members each season with its holiday production of The Nutcracker. Following a triumphant world premiere of an all-new version in December 2018, this digital campaign promotes the production’s final run at the historic Fox Theatre after 25 consecutive years. Efforts behind paid and organic content aligned to capture the nostalgia wrapped up in the beloved Atlanta landmark, targeting core buyers, while still appealing to new audience segments
- 2019|2020 SeasonAtlanta Ballet’s 2019|2020 performance season featured a mix of renowned classics, newer works and world premieres created by a diverse group of rising and established choreographers from around the world The goal was to deliver creative imagery and messaging to support a 3-part digital campaign promoting season subscription packages and individual productions across Google Display Network, Quantcast, Facebook, and Instagram.
- WaveformWaveform Promotions provides customizable and affordable music promotion campaigns for independent artists. Waveform was looking for a distinct brand identity that would present as bold and progressive. Deliverables for this project included a fresh brandmark, landing page design, as well as a printed mailing kit which is sent to each client at the start of their campaign.
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Work history
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Digital Marketing Manager / Graphic DesignerAtlanta Ballet
- Atlanta, United StatesFull Time
Conceptualized and designed print and digital collateral to meet needs of all departments as part of the creative design team. Collaborated with a data transformation team to strategize and design paid campaigns with a targeted, data-driven approach. Developed and implemented organic social media initiatives to support paid campaigns and elevate the public profile of Atlanta Ballet while increasing engagement across all platforms.
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Public Relations / Graphics AssistantAtlanta Ballet
- Atlanta, United StatesFull Time
Planned and executed a PR strategy to support Atlanta Ballet events and initiatives. Created press kits for season performances, public programming, and special events. Coordinated press opportunities with print, digital, and broadcast media. Simultaneously managed multiple design projects to support needs of all departments and fulfill briefs supporting marketing, promotional, and fundraising efforts.
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Skills
- Print Design
- Digital Design
- Typography
- Branding Design
- Motion Design
- Digital Marketing
- Facebook Advertising
- Marketing Campaigns
- Public Relations
- Motion Graphics
Education
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Bachelor of ScienceGeorgia Institute of Technology
- Atlanta, United States
B.S in Literature, Media, and Communication with concentrations in Social Justice and Science, Technology, & Culture.
Zell Miller Scholarship recipient
GPA 3.56 | Dean’s List | Highest Honors
James Dean Young Oustanding Student Achievement Award