The Nutcracker

Atlanta Ballet attracts tens of thousands of audience members each season with its holiday production of The Nutcracker. Following a triumphant world premiere of an all-new version in December 2018, this digital campaign promotes the production’s final run at the historic Fox Theatre after 25 consecutive years. Efforts behind paid and organic content aligned to capture the nostalgia wrapped up in the beloved Atlanta landmark, targeting core buyers, while still appealing to new audience segments who were considering attending for the first time. Across Google Display, Quantcast and Facebook campaigns, Atlanta Ballet saw a 993.98% ROAS.