Bang & Olufsen

I photographed the launch event for Bang & Olufsen's AI design-led collection, which was specifically created to appeal to a younger audience. My approach was to capture the innovative spirit of the collection and the excitement of the attendees. Through dynamic shots of the product displays, interactions between guests, and the overall atmosphere, I aimed to convey the blend of technology and design that defines this new line. The imagery reflects Bang & Olufsen's commitment to pushing boundaries while engaging a fresh, modern demographic.