About me

25 London based creative

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Projects

• Bang & OlufsenI photographed the launch event for Bang & Olufsen's AI design-led collection, which was specifically created to appeal to a younger audience. My approach was to capture the innovative spirit of the collection and the excitement of the attendees. Through dynamic shots of the product displays, interactions between guests, and the overall atmosphere, I aimed to convey the blend of technology and design that defines this new line. The imagery reflects Bang & Olufsen's commitment to pushing boundari
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  Club BillboarddThis is an anxiety induced photo series called "IT BROKE AND I CAN'T FIX IT" The lens acts as a catalyst of anxiety from the photographer to the viewer, the panic and fear of helplessness that goes beyond control. Elle Nicolson @ellenicolson London
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  Club BillboardThis project takes you on a journey through the sense of self of Londoners - an exploration of philosophy, status, sexuality, movement, community, religion & relationships through my 35mm lens. @ellenicolson London

Work history

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Photographer / DirectorParadise
Apr 2024London, United KingdomFreelance
Photographing / Directing Paradise Clothings' new collection, focusing on capturing visuals that resonate with the intended demographic. My approach involved understanding the brand's identity and target audience, allowing me to curate a series of images that highlighted the clothing's style and versatility in an urban setting. By incorporating elements of the city’s vibrant atmosphere and street culture, I aimed to create engaging content that not only showcased the collection but also connected with the lifestyle and preferences of the target market.
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Editorial Photographer/ VideographerUmbro
Mar 2024Brighton, United KingdomFreelance
I had the privilege of working closely with We Can Fly, a clothing brand dedicated to creating accessible apparel for individuals with varying abilities, on their collaboration workshop with Umbro. The event invited participants from the Down Syndrome Development Trust in Brighton, to enjoy a day of creativity, where they designed their own clothing pieces. Following the workshop, I facilitated a photoshoot that captured the joy and pride of the participants as they showcased their designs. This project not only highlighted the importance of inclusivity in fashion but also celebrated the creativity and individuality of each participant.

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Skills

• Photojournalism
• Photography Editing
• Photography
• Photographic Direction
• Photo Retouching
• Photographic Printing
• 35mm Photography
• Creative
• Creative Campaigns
• Creative Art Direction

Education

MA Art DirectionUniversity of The Arts London (UAL)
Aug 2021 - Aug 2022London, United Kingdom
BA Fashion MarketingLeeds Beckett University
Aug 2017 - Aug 2020Leeds, United Kingdom