Bang & Olufsen | Slow Commerce

  • Antonino Iacona
  • Ben Leedham

THE CHALLENGE Bang & Olufsen have a rich history and a unique design heritage but the brand value wasn't unlocked across the entire customer experience. Our goal was to create a future-proof platform that gave centre stage to the brand. MY ROLE Working closely with the B&O team, my role was to help craft the design and experience. This included working on visual, rapid prototyping with logical and thought out behaviors and actions. Taking care of the UI motion was essential as well as dealing with the physics of digitally simulated objects for the shoppable stories.