Ciao, I am Antonino Iacona.
I bring brand and experience together with a blend of expressive motion. Expanding the definition of “interactive" across platforms is what I am about, creating motion languages that stay true to their brands.
From Turin to London, I had the pleasure of collaborating with companies from all over the world, working with brilliant people, who allowed to shape incredible user experiences that have been awarded by BIMA, Epica, IAC and Transform Europe.
In a nutshell, I love to tinker and explore ideas.
Projects
- Behind the MacTHE CHALLENGE From animation in Bristol, to fashion in Wales, to coding in South London, we had to bring the best of UK creativity right into the nation’s social feeds, aiming to spark national pride by showcasing a range of creative disciplines and a diverse spread of talent from locations across the country.
- Bang & Olufsen | Slow CommerceTHE CHALLENGE Bang & Olufsen have a rich history and a unique design heritage but the brand value wasn't unlocked across the entire customer experience. Our goal was to create a future-proof platform that gave centre stage to the brand. MY ROLE Working closely with the B&O team, my role was to help craft the design and experience. This included working on visual, rapid prototyping with logical and thought out behaviors and actions. Taking care of the UI motion was essential as well as dea
- OLX | The smart choiceTHE CHALLENGE Established in 2006, OLX (short for On-Line eXchange) is a leading classifieds platform that allows users to buy, sell, or exchange used goods and services. Owned by OLX Group — which owns another 18 similar platforms across the globe and across industries. Facing pressure from both domestic and international competition – and struggling with disparities in their visual identity and product across different markets. The company needed a whole new experience to set it apart global
- Natwest | Mobile Banking AppTHE CHALLENGE In 2017 Natwest challenged us to create the perfect app for modern banking in conjunction with a bold new re-brand. MY ROLE Working with a brilliant team of people, I helped shape a new design system. I was completely immersed in the research, interaction design, prototype testing and supporting usability so I could truly understand when and where to intelligently implement the motion, ensuring that users know what is happening and why.
- Amplifon | Hearing AppTHE CHALLENGE Amplifon asked us to design a service to help their customers use a hearing aid more easily and make the best of its capabilities. The service was to provide complete control of hearing aids via mobile Bluetooth. MY ROLE My task was to enhance the seamless user experience across the app through the use of strategic UI motion. Highlighting important interactions, guiding users through content and presenting key information to enable people suffering from hearing impairments to g
- Aegon | Future VisionTHE CHALLENGE Aegon needed help to communicate their complex vision of re-imagining the pension industry. A slick, smart and concise animation piece that did just that. MY ROLE I developed and animated the official launch film for the newly designed program that explains how they are redefining the future of workplace benefits and how their employees' expertise can help the life-time financial security of their customers.
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Work history
Motion LeadGoogle Creative Lab
London, United KingdomFreelance
Motion LeadApple
London, United KingdomFreelance
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Skills
- Motion Design
- UI Design
- Visual Design
- Rapid Prototyping
- Digital Design
- Interface Design
- Digital Prototyping
Awards
Epica Awards | BronzePublicis Sapient