OLX | The smart choice

  • Antonino Iacona

THE CHALLENGE Established in 2006, OLX (short for On-Line eXchange) is a leading classifieds platform that allows users to buy, sell, or exchange used goods and services. Owned by OLX Group — which owns another 18 similar platforms across the globe and across industries. Facing pressure from both domestic and international competition – and struggling with disparities in their visual identity and product across different markets. The company needed a whole new experience to set it apart globally, unify its markets, and go beyond classifieds MY ROLE Working closely with the DesigStudio team, my role was to bring the brand to life, creating a dynamic motion language that expressed all the optimism and attitude that’s true to OLX.