THE CHALLENGE Amplifon asked us to design a service to help their customers use a hearing aid more easily and make the best of its capabilities. The service was to provide complete control of hearing aids via mobile Bluetooth. MY ROLE My task was to enhance the seamless user experience across the app through the use of strategic UI motion. Highlighting important interactions, guiding users through content and presenting key information to enable people suffering from hearing impairments to get easy access to the services.