Bank of Montreal - Investment Trusts

  • Renee Vaughan Sutherland
  • Patrick Murray

The Bank of Montreal (BMO) commissioned Hub to create a video series that would increase viewing numbers for content, the primary purpose was to promote five of their Investment Trust Fund Managers. The content was specifically focused on showcasing the personality of each individual. I was responsible for the creative treatments for the pitch. I worked with the New Business Team to present the client with a bespoke film for each Fund Manager, providing a unique insight into who they were and their investment approach. I worked with each Fund Manager, interviewing them about their work, personal and social lives and put together a unique treatment for each one. I was then responsible for directing each film.