Barbican: Jean Paul Gaultier

  • Rob Butler

Campaign visuals for the first major exhibition devoted to the celebrated French designer Jean Paul Gaultier at the Barbican art gallery. Celebrating iconic designer through symbolic motifs synonymous with JPG; Breton stripes, sailors, anchors, and a handwritten wordmark reproduced in neon, giving the identity a balance of kitsch and sophisticated aesthetics. A playful, Impactful, iconic campaign which drew in core fans and opened it up to a new wider audience. A project for Village Green Studio.