Campaign visuals for the first major exhibition devoted to the celebrated French designer Jean Paul Gaultier at the Barbican art gallery. Celebrating iconic designer through symbolic motifs synonymous with JPG; Breton stripes, sailors, anchors, and a handwritten wordmark reproduced in neon, giving the identity a balance of kitsch and sophisticated aesthetics. A playful, Impactful, iconic campaign which drew in core fans and opened it up to a new wider audience. A project for Village Green Studio.