Projects
- Barbican: Jean Paul GaultierCampaign visuals for the first major exhibition devoted to the celebrated French designer Jean Paul Gaultier at the Barbican art gallery. Celebrating iconic designer through symbolic motifs synonymous with JPG; Breton stripes, sailors, anchors, and a handwritten wordmark reproduced in neon, giving the identity a balance of kitsch and sophisticated aesthetics. A playful, Impactful, iconic campaign which drew in core fans and opened it up to a new wider audience. A project for Village Green Studio
- Camden Town BreweryCamden Town Brewery had grown quickly, building a loyal following along the way. To take them to the next level they wanted to refresh the brand, including the entire range of beers. The typography draws on traditional sign-writing style that can still be seen painted on the sides London buildings. Colour also plays a big role, distinguishing the different beers within the range and giving each one its own identity. A new playful tone of voice was developed to create further engagement. With a
- MotleyMotley is on a mission. Having identified a gap in the world of jewellery, they set about working with some of the world’s best designers to create quality jewellery at an affordable price. Motley needed an equally bold identity to equal their vision. Working together, we did away with the all the usual visual tropes to create an identity full of colour, energy, surrealism and with more than a pinch humour. We created a custom wordmark and supporting monogram and paired it bright colours. We bro
- The Sense NetworkLast year we worked with The Sense Network to consult on and provide brand creative direction. The network are a global community of creative thinkers and doers from all walks of life. Their knowledge and experience are used to shape ideas and drive innovation. We were asked to help them articulate their offering and develop their brand. Our visual identity celebrates the diversity of the network - over 4000 unique individuals coming together to add more value to the world, and to each other. Us
- Puma - Next Starts NowA lookbook showcasing re-issues of iconic shoes from 70’s-90’s, celebrating the athletes that wore them. Using assets from the Puma sports heritage archive the products and stories were gathered and arranged using a timeline that went through the collection. A mixture of full image and a cut-and-paste aesthetic was applied throughout. A large-format and unbound newsprint style book showcasing the heritage collection and the stars that wore them through the decades. A project for Neighbour.
- Puma - London 2012A global through-the-line campaign to run throughout the 2012 Olympics to engage the city. ‘London Can Bolt’ featured real people and locations around the city, recreating Usain Bolts iconic pose. Artist Kate Gibb was commissioned to create 20 unique prints from the results of a 2 day photoshoot. The resulting prints were then wheat-pasted all over London. An integral part of the project was translating the creative in to a retail environment. The complete store takeover included large scale ‘bo
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Projects credited in
- Puma — Lifestyle LookbookAsked to create a high-end, limited edition lookbook to celebrate Puma’s impressive sporting history, we juxtaposed vintage athlete photography with products shot in a contemporary context. Gold foil was used on the cover of the A2 books to represent Puma’s Olympic success.
Work history
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R
Multi-disciplinary CreativeRob Butler Studio
London, United KingdomFreelance
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S
Design & Art DirectionSony Playstation
- London, United KingdomFreelance
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Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Art Direction
- Typography
- Wayfinding Design
- Brand Design
- Brand Identity
- Design
- Print Campaigns
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Art Directon
- Creative Direction