Barcelona: First Ever Partner City for Hong Kong Business of Design Week (2015)

  • Iris Mir

I was the Hong Kong-based project manager of the Barcelona Guest city program at the Business Design Week 2015. I coordinated the team based in Barcelona and their program with the Business of Design Week's stakeholders in Hong Kong. Hong Kong's Business of Design Week -BODW- is the annual flagship programme presented by the Hong Kong Design Centre (HKDC). Asia’s leading event on design, innovation and brands, BODW offers a series of sessions and supporting programmes to create a valuable platform for innovation and collaboration. The event is co-organised by the Hong Kong Trade Development Council and funded by Create Hong Kong. Every year, Business of Design Week acts as a platform where design masters and business leaders can share their insight into how design bridges big ideas and innovations. In 2015, with their first-ever Partner City Barcelona, BODW further explored how creative endeavours can transform cities and lead societies into the future. BODW 2015 was presented under the theme ‘Design. Cities. Future.’ which puts the spotlight on how good design is contributing to the cities of the future. Barcelona comprises a rich heritage as well as a modern bend toward forward-thinking design, and BODW 2015 speakers from Barcelona, Hong Kong and around the globe offer stimulating discussion of community and culture within the realm of innovative design and business growth.