bareMinerals UK #ohsomoxie Lip Collection Launch - Digital Strategy, Social Media & Influencer Management

As part of my time at London's The Rabbit Agency, I was one of the core founding team members of the UK bareMinerals social media presence. Part of this journey included the launch of a lipstick collection with the hashtag campaign #ohsomoxie. I managed social media, content creation, influencer outreach and extensive gifting, community engagement activities and events. I worked with the bareMinerals UK Marketing team as well as my back-up at the agency.