Barn Cafe Brand Identity Refresh for Brandon Trust

During my time as Lead Designer for Leading Learning Disability Charity, Brandon Trust, my responsibilities largely involved refreshing, refining existing branding for their corporate identity or social enterprises or establishing brand identities from scratch for their enterprise launches. For this project I was tasked with rebranding this eatery, which previously showed no unified identity or direction, to better reflect its rustic farmhouse setting. Keeping in mind the location, its function, and its key customer demographic of families with young children, I wanted the outcome to be fun for all ages, whilst maintaining a minimal, organic colour palette. Weather-themed illustrations help to bring to life the environment beyond the cafe doors, and a hand-written font helps to inject some personality into the content.