Kirsty MacLeod
Available

Kirsty MacLeod

Freelance Graphic Designer and Brand ConsultantLondon, United Kingdom
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Kirsty MacLeod
Available

Kirsty MacLeod

Freelance Graphic Designer and Brand ConsultantLondon, United Kingdom
About me
Graphic Designer and Brand Consultant | Specialising in Identity, Content Marketing and Project Management | Cultivating Brand Engagement Through Holistic Branding and Content
Projects
  • Flyte Airline Website UX/UI Design Project
    Flyte Airline Website UX/UI Design ProjectImproving the flight booking process for online holiday makers
  • Friends Cafe Brand Identity Revamp for Ealing Hospital
    Friends Cafe Brand Identity Revamp for Ealing HospitalAsked to refresh their branding and define a more concise colour palette, whilst retaining their existing three cups concept, I created two brand concepts, aiming for a welcoming and youthful feel. The final design has a bold and retro style, and incorporates the logo characters across the branded materials for a more dynamic feel. We opted for a softer colour palette and chose rounded and playful typography to retain the friendly essence of the cafe.
  • Brand Identity - Pop-up at Brockley
    Brand Identity - Pop-up at BrockleyI was approached by a london-based pop-up space to create a stronger presence for the space, through visual identity and branding. Here are some of the brand concepts I came up with for the brief.
  • Elm Tree Farm Shop Brand Identity Refresh and Social Media Marketing for Brandon Trust
    Elm Tree Farm Shop Brand Identity Refresh and Social Media Marketing for Brandon TrustCreating a visual identity for the new shop at Elm Tree Farm, one of the charity’s enterprises. To echo the surroundings of the shop, we decided to opt for rustic styling with the visual identity of the shop, whilst incorporating the existing elm tree silhouette, used on the Farms more corporate branding. I produced a number of options, all considering how I might combine a rustic feel with high accessibility. After refreshing their branding for the shop revamp, I advocated for the shop to c
  • The Hatch Brand Identity for Brandon Trust
    The Hatch Brand Identity for Brandon TrustDuring my time as Lead Designer for Leading Learning Disability Charity, Brandon Trust, my responsibilities largely involved refreshing, refining existing branding for their corporate identity or social enterprises or establishing brand identities from scratch for their enterprise launches. This project was for an entirely new enterprise that Brandon's social enterprise department was launching, and I was tasked with building the brand identity from scratch. Situated next door to a children’s
  • Barn Cafe Brand Identity Refresh for Brandon Trust
    Barn Cafe Brand Identity Refresh for Brandon TrustDuring my time as Lead Designer for Leading Learning Disability Charity, Brandon Trust, my responsibilities largely involved refreshing, refining existing branding for their corporate identity or social enterprises or establishing brand identities from scratch for their enterprise launches. For this project I was tasked with rebranding this eatery, which previously showed no unified identity or direction, to better reflect its rustic farmhouse setting. Keeping in mind the location, its functio
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Work history
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    Graphic Designer and Brand ConsultantFreelance
    London, United KingdomFreelance
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    Lead DesignerBrandon Trust
     - Bristol, United KingdomFull Time
    I worked within the management team in the Enterprise department, to coordinate the delivery of branding, spatial design, photography and illustration, and produce a cohesive set of marketing materials. I also worked in the Communications department, where I focused on recruitment marketing and publication projects, whilst managing and directing an intern. • Hired as their first full-time in house designer after a six-month internship at Brandon, the first time in the long-running internship scheme’s history that the charity has seen the value of investing further in a designer. • Co-ordinated and managed the production of the Annual Report, I oversaw the work of a creative intern and liaised with multiple internal departments and external auditors, at management level. • Collaborated with the Executive Leadership team and an external comms agency, to design and produce an 80+ page strategy document under a tight two-week time pressure, to pitch to a Board of trustees and representatives. • Transformed their social media branding, to help create a cohesive visual identity, to unify and improve brand recognition and social engagement. • Built holistic brand identities for future business ventures from scratch to improve company confidence in the enterprises, and reviewed and revamped charity shop branding to improve customer confidence. • Planned and directed the production of specialised marketing materials for the 7 core enterprises, including new logos, taglines and photography. • Assessed and identified areas for improvement and implemented new means of promoting engagement, including establishing LinkTree accounts for the enterprises and introducing interactive QR codes. • Consolidating a Microsoft SharePoint for the enterprises, for easier navigation and location of materials.
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Skills
  • Project Management
  • User Testing
  • UX
  • Brand Identity
  • Illustration
  • Photo Editing
  • Graphic Design
  • Marketing
  • UI Design
  • Adobe Suite
Education
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    Professional Diploma in User experienceUX Design Institute with Glasgow Caledonian University
    London, United Kingdom
    I am currently studying for a Professional Diploma in User Experience from the UX Design Institute (university credit-rated by Glasgow Caledonian University, where I am working towards creating a hypothetical airline website, and I am practicing and familiar with market research, competitive benchmarking, user testing, A/B testing, customer journey mapping, and design patterns and principles.
    FutureLearn logo
    FutureLearn logo
    Social Media MarketingFutureLearn
     - London, United Kingdom
    Developing an understanding of best marketing practices for social media, and how to tailor content to suit each platform and different demographics.
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Awards
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    Student Experience Award NomineeThe University of the West of England
    Offered a position as student representative for my course cohort, where my responsibilities included engaging in meetings, discussions and email communications, liaising with university leadership and administration teams to advocate for my peers and help to navigate the difficulties surrounding remote studying in a pandemic.
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    Awarded a place in the 'Top Pick' and '26 Glyph Wonder' category on font creation and download site FontStructFontstruct
    FontStruct Staff deemed my typeface, “Big Boned”, worthy of special mention. I was also chosen from my year group to present and describe my process for this successful type design project to a lower year cohort of 100+ students.