Elm Tree Farm Shop Brand Identity Refresh and Social Media Marketing for Brandon Trust

Creating a visual identity for the new shop at Elm Tree Farm, one of the charity’s enterprises. To echo the surroundings of the shop, we decided to opt for rustic styling with the visual identity of the shop, whilst incorporating the existing elm tree silhouette, used on the Farms more corporate branding. I produced a number of options, all considering how I might combine a rustic feel with high accessibility. After refreshing their branding for the shop revamp, I advocated for the shop to create an Instagram page, to help to market the Enterprise and attract new customers. I collated some of their best images from shoots directed over the course of my role, and developed some infographic templates for future use. I produced a mock-up feed to help them to visualise what this might look like, as well as suggesting future content they could create to boost engagement and highlight and promote featured products.