Friends Cafe Brand Identity Revamp for Ealing Hospital

Asked to refresh their branding and define a more concise colour palette, whilst retaining their existing three cups concept, I created two brand concepts, aiming for a welcoming and youthful feel. The final design has a bold and retro style, and incorporates the logo characters across the branded materials for a more dynamic feel. We opted for a softer colour palette and chose rounded and playful typography to retain the friendly essence of the cafe.