BastaniClothing.com

Created a clothing line targeting the 16-25 year old bracket. Researched the market, trends and customer behaviour to identify best platform to launch and promote the brand. Worked with suppliers, created size break down, sample development and design of goods. Set up and developed the website as well as a marketing strategy designed to engage the social media generation through the logo, website, editorials and stocklists. Built user-generated content for the social channels by creating an online competition and seeding to digital influencers. instagram: bastaniclothing www.bastaniclothing.com