Batchelor's & Pokemon parnetship

Creation of a unique brand partnership and campaign platform for Batchelors and Pokémon. From concepting the campaign and designing through application on all kind of creative outputs. The strategy, divided in three phases across six months, included an on-pack campaign and featured a bespoke microsite, accessed by dedicated QR codes printed on pack, key influencer outreach, POS and off-shelf display, and it was supported through in-store activation in grocery and convenience retailers. Responsible of working closely with the creative department, including designers, art workers, freelancers and multimedia team, to maintain brand consistency and deliver quality throughout all the campaign.