A Creative problem-solver Art Director with 17 years of experience in Graphic Design and 3+ years of experience in managerial creative positions.
Extended experience in the packaging industry. Especially for FMCG. Working currently for the Premier Foods account delivering successful brand partnership campaigns for Batchelor's, Mr Kipling, Ambrosia, Bisto among others. I'm also in charge of the BIC account creating original packaging solutions, pen designs, brand tool kits, POS, and other digital assets.
Projects
- PackagingStrong packaging background, experienced in all types of packing projects. From the FMCG industry creating exiting pack solutions to new products or limited edition pieces. Previous experience working in the licence industry for the main toys and TV/entertainment brands and particularly with brand partnerships.
- Batchelor's & Pokemon parnetshipCreation of a unique brand partnership and campaign platform for Batchelors and Pokémon. From concepting the campaign and designing through application on all kind of creative outputs. The strategy, divided in three phases across six months, included an on-pack campaign and featured a bespoke microsite, accessed by dedicated QR codes printed on pack, key influencer outreach, POS and off-shelf display, and it was supported through in-store activation in grocery and convenience retailers. Responsi
Work history
Art Director20Ten Creative
London, United Kingdom
· Supervise multi-functional project teams of 5+ colleagues to develop creative and effective design solutions, from ideation
to completion.
· Commission projects across printing and digital, supervise photoshoots, and review work from juniors reporting to CD.
· Generate inspirational, innovative and effective creative materials across a broad range of projects and clients, from the entertainment industry to the FMCG which flow across Printing, packaging, OOH, mobile, digital, etc.
· Concepting campaigns and producing fresh creative ideas that push the boundaries of the brief.
· Producing all types of artwork to support concepts, designs and ideas, to a high standard and within agreed timescales as required. Eg mood boards, illustrations, sketches etc.
· Liaising directly with the client, presenting projects, and building strong relationships.
· Hands-on, and able to adapt across categories, brands and touch-points.
· Able to quickly identify great ideas with the ability to nurture and build them.
Key achievement: Winning Batchelor’ s brand partnership pitch for 3 years in a row delivering an on-brand, innovative and successful campaign across all media.
Senior Graphic DesignerSkew Studio
- London, United KingdomFull Time
Creative development for packaging, branding, illustration, editorial design, marketing communication and brand guide lines, (movies, TV programs, video games, cartoons, automotive).
Some of the clients I have worked for: Warner Brothers, Ubisoft, BBC, ITV, Amazon Audible.
Duties and responsibilities:
- As a Senior Designer I’m in charge of the team’s developing, helping them to improve their skills and providing guidance, instruction, direction and leadership to achieve their own goals. I use my knowledge and experience to motivate the team by leading through example.
I posses a creative minded approach to problems and forward think- ing, I use my passion to inspire and push others around me to pursue project’s needs.
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Skills
- 5. Illustration
- Brand Packaging
- Packagaing
- Hand Lettering
- Lettering
- 360 Branding
- Brand Layout
- Logo /crest
- Advanced Retouching
- Creative Arts
Education
COACHING FOR BUSINESS
- London, United Kingdom
By building up coaching skills that can be used in both personal development and managing others, students can achieve higher motivation, improve results, promote growth and save time.
This part-time evening Coaching for Business course covers the foundations for becoming an effective coach, including building relationships, structuring a coaching session, and exploring key skills used in coaching.
EUROPEAN TEACHER CERTIF PROGRAMME DEGREE
- Madrid, Spain
Master degree in Education exploring advanced topics in pedagogy (the theory and practice of education) as well as individual teacher training for schools, higher education and specialist roles.
My postgraduate Education degree included teacher training qualifications, as well as academic programmes.
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