Brief
Launch Bathstore to the British public and drive retail sales so the company can pursue its store expansion plan.
Solution
Dramatise the value equation you get by shopping at Bathstore by worshipping the beauty of the product and then surprising people with how good the prices are. This campaign ran from TV to POS, eight campaigns a year for 4 years.
Results
Econometric modeling showed how the campaigns drove sales with incredible efficiency, and allowed Bathstore to open up 100 new stores in just 1 year.