I'm not one for rearranging marketing buzz words in an attempt to convince you that I have some special secret to producing effective work. In fact, there are only two things I know for certain about advertising.. 1. There is no special secret. 2. Regardless of the medium, great ideas work better than mediocre ones. 3. Like I said, there are only two things. That's what I focus on, and what I focus my teams on.
Gold, X2 IPA Effectiveness Awards - Pancreatic Cancer Action That campaign was ranked 26 out of the world's top 100 campaigns for 2014 by WARC Gold, London International Advertising Awards - Hewlett Packard Gold, Midas Awards - Western Union Gold, Fresh Awards - YAZOO Silver, Roses Awards - BUPA International Finalist, London International Advertising Awards - Western Union