Brief
Introduce the rest of world to this Danish travel search engine that believes that travel is the way to break down the world’s barriers.
Solution
We created a highly emotive TV spot that immerses you in a cinematic experience, connecting you with new people and foreign lands. Who in the end are just like you and me.
Results
The spot drove strong traffic from non-domestic markets. With revenues in Russia, Western Europe and the US up 83%, 138% and 142% respectively.