Brief:
Batty Langley’s, part of the Hazlitt Hotel Group, launched in the heart of the City in April 2015, after significant restoration. In order to promote, maintain and grow the group’s high profile clientele, discretion was the order of the day for the opening project.
Activation:
Taking into consideration the target market of fashionistas and high-net worth private clients, we secured a series of high-profile journalist reviews.
A key part of our strategy in positioning Batty Langley’s was to highlight the meticulous detail and architectural integrity invested by the owners in the restoration project, which we achieved through coverage with leading architectural media.
Featured in:
Forbes
Architectural Digest
Harper's Bazaar
The Sunday Times
The Times