Projects credited in
- Batty Langley’sBrief: Batty Langley’s, part of the Hazlitt Hotel Group, launched in the heart of the City in April 2015, after significant restoration. In order to promote, maintain and grow the group’s high profile clientele, discretion was the order of the day for the opening project. Activation: Taking into consideration the target market of fashionistas and high-net worth private clients, we secured a series of high-profile journalist reviews. A key part of our strategy in positioning Batty Langley’s was to highlight the meticulous detail and architectural integrity invested by the owners in the restoration project, which we achieved through coverage with leading architectural media.7
- Tobacco DockBrief: We wanted to reposition the venue as a creative space where ideas and brands come to life, and to make it a ‘community for the ideas generation’. Activation: Our work has highlighted the destination as a hub for innovative thinkers. In particular underlining the value that Tobacco Dock brings to the local economy through events hosted in the venue. Our coverage with a particular focus on tech, retail and food events has helped to drive footfall as well as increase awareness amongst potential buyers. Building strong partnerships with key associations and bodies have helped to drive business enquiries as well as public and corporate event enquiries.
- Center ParcsBrief: To establish the four Center Parcs Villages as top meeting, team building and incentive destinations within the business community, in turn helping one of the UK’s most respected leisure brands to maximise revenue. Activation: We positioned the villages as a relaxed environment for creativity and team building activities and further developed this strategy by ensuring regular placement of case studies within business print and the online media. Further enhancing this new positioning by raising the profiles of key individuals through thought leadership insights, as well as through commentary on the changing face of how delegates meet and interact.
- Keith ProwseBrief: Our aim was to position Keith Prowse as the leading provider of hospitality experiences. Activation: In order to strengthen the company’s industry leading position we established a new corporate identity, using a clear and effective style. We developed a long-term media partnership with an upscale publisher to increase appeal among business customers and high-net-worth private clients. To help drive web traffic and back-links, a series of online guides were created, which highlighted how face-to-face marketing and entertaining are integral to today’s marketing mix.
- Levy RestaurantsBrief: We were tasked with launching Levy Restaurants, a prolific catering and entertaining company in the USA, into the UK’s sports, leisure and hospitality market. Activation: A key part of our strategy was to highlight Levy Restaurants’ innovation and leadership of the catering and hospitality sector and we capitalised on client events and high profile chef involvement to achieve additional coverage.1
- The Grand BrightonBrief: With the property now under private ownership, our aim was to continue to grow the hotel’s profile as a luxury and independent property. Activation: We created individual strategies for the hotel’s key departments, focussing on driving leisure, meetings and events, the spa and the hotel’s restaurant. Working with our target media partners, including Harper’s Bazaar and The Sunday Times we promoted weekends away through reviews. By forming an important partnership with a trade media influencer, it ensured the hotel continued to be prominently placed for meetings and events decision makers.
Skills
- Communication
- Public Relations
- Marketing
- Copywriting