Brief:
To establish the four Center Parcs Villages as top meeting, team building and incentive destinations within the business community, in turn helping one of the UK’s most respected leisure brands to maximise revenue.
Activation:
We positioned the villages as a relaxed environment for creativity and team building activities and further developed this strategy by ensuring regular placement of case studies within business print and the online media. Further enhancing this new positioning by raising the profiles of key individuals through thought leadership insights, as well as through commentary on the changing face of how delegates meet and interact.
Featured in:
Conference & Incentive Travel
Squaremeal
Awards won:
C&IT Awards 2016, Commended for Best UK Conference Centre
CHS Awards 2017, winner of Best Onsite Leisure Facilities (Elveden Forest)
Shortlisted for Best Group Brand, Best Large Conference Space, Best External Space and Best Bedroom