Brief:
With the property now under private ownership, our aim was to continue to grow the hotel’s profile as a luxury and independent property.
Activation:
We created individual strategies for the hotel’s key departments, focussing on driving leisure, meetings and events, the spa and the hotel’s restaurant.
Working with our target media partners, including Harper’s Bazaar and The Sunday Times we promoted weekends away through reviews. By forming an important partnership with a trade media influencer, it ensured the hotel continued to be prominently placed for meetings and events decision makers.
Featured in:
Vanity Fair
Harper's Bazaar
The Caterer
Awards won:
Sussex Business Awards – Best Place to Entertain
Green Tourism – Gold Accreditation
Brighton and Hove Business Awards – Managing Director of the Year
CHS Awards – Best Large Conference / Exhibition Space