Help Musicians UK was the official charity partner for the Q Awards. I lead the negotiation of the partnership. The aim was to promote the breadth of the charity's work, from a creative programme to health and welfare to it's campaigning function on behalf of all those who work as a music industry professional. Lead the team on conception, delivery, and execution of all assets needed to fulfill the partnership inc. a specific video for Q Award audience, e-shots, print advertising, talent management, social media campaign, DPS editorial, PR and event collateral management.